It sometimes can be challenging to find motivated sellers as an investor. Strict lending requirements and a soft real estate market are among a slew of hurdles facing investors these days.

With thousands of layoffs being announced and a dismal economic forecast locating motivated sellers is like taking candy from a baby. Honestly, there isn’t. How do you get them calling you?

There is no questioning the power of the internet for finding motivated sellers. Of course, there is no shortage of services offering lists of motivated sellers. What I’m referring to is an internet solution that the investor owns and controls. Basically, a motivated lead funnel, or website, that you own.

So how should put a solution like this into practice? A timeless web design is where it all starts. It must show your business as legitmate and able to solve the problems of motivated sellers. It should illustrate that you have solved dilemmas for other motivated sellers. You’ll want to use convincing copy writing techniques to convince your visitors to want to contact you. It should have a way for them to send their contact information and property details to you.

Firstly, design an excellent looking site designed to persuade your visitors or hire it out. As an alternative, you can get a free or low-cost template to modify. Creating a design from scratch or modifying an existing template will take some HTML and other coding skills. Hiring it out will certainly require capital. You need to make the decision about what your time is worth. Do you want to make yourself worth $20 an hour in developing the solution yourself? Do you have time on your hands and not much money?

Happy customer testimonials should be littered throughout. Take your offline credibility kit and fashion it for your website. Actual photo-copied letters are excellent if you have them. Additionally, streaming audio of customer testimonials works great. Happy customers have proven, time and time again, to be the most persuasive part of sales.

Use persuasive content to encourage your visitors to give you their information using your online forms. Dan Kennedy is a super resource here and I recommend following him where possible. He’s a true pro when it comes to writing copy. Get his book for some great ideas, The Ultimate Sales Letter, and pour through it. Each page should include a compelling call to action.

Finally, include plenty of lead generators. These are forms online that your visitors fill out. Property information and contact info should be secured on the forms. This part will require some database work that will connect to the form fields and store the data for you.

The last trick is driving traffic to the site. Using the major search engines to advertise is a great way to do this. You can accomplish this with SEO and paid advertising. When you start getting visitors you may discover that you need to modify your content. If you’re not getting as many leads as you would expect simply tweak your copy and/or rearrange the layout and test. Squeeze pages and landing pages offer a great way to get a great conversion rate.

Pay Per Click and Search Engine Optimization strategies will be effective in driving traffic to your site once you have a profession and effective website solution.

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